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How to understand your marketing data and what to do about it
The focus on this presentation is to give you a better understanding about the meaning behind the data you get from your marketing - looking at what data ad platforms give you - impressions, clicks, engagement and more - and what you can learn from this data. We’ll then do a quick run through of how you can improve the value of your marketing data by looking at visitor activity on your website using analytics tools and by understanding what metrics matter more than others. We’ll finish by discussing a “marketing engagement“ model - how you can bring together all those bits of data together into one scoring system that will allow you to better understand what is working and what isn’t and to do more of what does work, for better results.
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